Background

Ele Agbe Company Limited, was founded in Ghana West Africa in 1993 by Comfort Adjahoe-Jennings. The company specializes in the production and export of Handicrafts, Recycled glass beads jewelry, and manufacturing of Shea products. (Ele Agbe means ‘God is Alive’ in the Ewe language of Ghana.)

History

In 1996 Ele Agbe was registered legally as a sole proprietorship enterprise. In the early years it was a very small scale enterprise with sales limited to friends and local exhibitions. However, full operations started in 1998 and in 1999 Ele Agbe got its first breakthrough with an export order to send a twenty-foot container of handicraft products to the United States of America and Japan. Since then Ele Agbe started exporting to Canada, Switzerland, Japan and Australia among others. In 2001 Ele Agbe became a Limited Liability Company.

Products and Branding

Initially, Ele Agbe’s core business was beads jewelry production and handicrafts, the company designs and produces recycled glass beads jewelry and other beads products and offers training in beads designs to individuals, groups and schools.
In 2004 the company added Shea butter cosmetics under the brand name of Nasheaba. Ele Agbe produces Shea butter products in a variety of body butters, essential oils, lip balms, body balms, body oils and soaps. In line with this focus on Shea butter products and in solidarity with the women who supply Ele Agbe with its raw products in 2011 we branded our factory as ‘The Shea Shop’ and rebranded our products with new packaging. All the Nasheaba products have approval from both the Ghana Food and Drugs Authority and the Ghana Standards Authority. In 2021 the Company worked hard to acquire USDA and EcoCert Organic Certification for its Shea products. In the early monts of 2022 Ele Agbe completed a successful audit for ISO 9001:2015.

Achievements

Ele Agbe has trained and employed hundreds of young people, both school leavers and jobseekers. Our employees include the suppliers of our raw materials. We have worked across the country with beads producers, handicraft artisans, basket weavers, Shea nut pickers, Shea butter processors and women who process raw coconut oil.

Social Responsibility

Ele Agbe is a social enterprise that believes in giving back to society, therefore it organizes with other partners yearly medical missions to the rural areas of Ghana. The Company CEO also volunteers as a mentor for women entrepreneurs in both national and international mentoring programmes and serves on development projects for rural communities in Ghana.

Mission & Vision

Mission Statement:
Enabling Women and Youth in Ghana’s Rural Areas to Gain a Sustainable Livelihood Through Developing and Producing Quality Products for The Local and International Market.

Our Vision:
To be a Leading International Supplier of Quality African Products.